TruthBegins

NBA

Nets’ Marketing Reaches New Levels of Defeatism

by on Aug.21, 2009, under NBA, Sports

I’ve seen some bad sports marketing campaigns in my day, but the New Jersey Nets may have just taken the cake. As you may have heard, fresh off taking the “New Jersey” off their jerseys, which didn’t win them points with this proud Garden State resident, the Nets are now telling their fans to root for players on other teams by giving out double-sided jerseys with star opponents on them.nets480 Look, I understand the majority of people who go to Nets games are going to see other teams’ star players, since the Nets don’t really have any of their own since trading Vince Carter. I mean, I love Devin Harris, but he’s not going to be an enormous box-office draw. So in theory, the campaign makes sense. And I realize that the Nets are desperate for money in a tough economy. I get all that. But I just feel like it’s something you just can’t do to your players. You can promote coming to a game against the Cavs to see LeBron James, you’d be stupid not to, but to actually push merchandise of other teams? I hate the principle of the Nets’ players looking out into the stands and seeing a sea of Kobe Bryant jerseys.

In addition, have the Nets stopped to think that it’s a terrible message to send to potential free agents? “Sure Joe Johnson, sign on and we’ll promote the hell out of Dwight Howard coming in to destroy you!” Here’s a quote from Nets chief executive Brett Yormark:

"The reality of the situation is that we target the casual sports fan in New Jersey and New York. As much as they like the Nets, they also like the opposing star players. The Match-Up plan enables us to market our players as well as the star players in the league. We’re a young team, the NBA is a league of stars, and we’re not ashamed to say that our fans are coming to watch the opposing star players as much as ours."

Why aren’t they ashamed of that? They should be. Isn’t it a problem when the best you can do for a counterpart for a LeBron jersey is Jarvis Hayes? Is anyone going to wear the Hayes side of that? I mean, is there anyone in America who currently owns a Hayes jersey, period? I think if a kid shows up at school with a Hayes jersey, he’s asking for a pounding from his peers. How about Courtney Lee, who Nets fans haven’t even seen in their uniform, matched up with Bryant in a rematch of their one-sided NBA Finals? He’s No. 6 – maybe they should have marketed it as a throwback Kenyon Martin jersey. Even their two most marketable stars, Harris and Brook Lopez, are overshadowed by brighter stars Dwyane Wade and Dwight Howard, respectively. Look, the idea here is to build up your own team’s identity. I still think it’s unconscionable to completely abandon any pretense that your games are anything but an outpost for LeBron and Kobe to pillage the Meadowlands.

The heated LeBron-Jarvis Hayes matchup last NovemberWouldn’t it have been enough to simply give out jerseys of the Nets? Are five jerseys of your own team not enough of a draw, rather than exterminating brand loyalty and replacing it with an investment in other teams’ players? The idea is to get the younger generation hooked on Nets players, rather than say, Wade, so that they’ll come more than twice a year. Because I’m a generous guy, how about I offer up some free marketing advice? How about: “The Start of Something Big” – and stick Devin and Brook on the posters and billboards? Then call attention to the fact that the Nets are building toward being under the cap for 2010 and signing some big-time talent, but that a couple of key pieces are already on the roster. Then in 2010, you’re all set up for “The Future is Now.” But the Nets need to figure out that putting themselves on a level below their opponents demeans the franchise and kills its value, and that it’s tough to break that cycle once you’ve started that trend. As such, I’ll look forward to next year’s marketing campaign, with jerseys of the loaded 2010 Free Agents – on their respective other teams.

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LeBron Tips His Hand…?

by on Jul.07, 2009, under NBA, Sports

lebron-james-usa-beijing ESPN is reporting that in an effort to lure Trevor Ariza to the Cavs, LeBron James told him he’d stay with the Cavaliers past this coming year. Ariza, like me, was not convinced, and will likely sign with Houston, I hear to be closer to his kid, who lives in Los Angeles, California. (Which begs the question… isn’t Los Angeles even closer to Los Angeles?) And also, he says, because of the opportunity to grow as a player, which he apparently can’t do on the title-contending Lakers or Cavs.

Sidebar: When did Trevor Ariza turn into Scottie Pippen? I actually like Ariza, I know he plays some D, and I know he had a very nice playoff run for the Lakers. But how about we see him score nine points a game before someone gives him $33 million, as the Rockets are? Because he’s topped out at 8.9. At least he’s done that twice.

Regardless, I find it hard to believe that LeBron would throw away his opportunity to have the eyes of the sports world exclusively on him next year to get Trevor Ariza. Maybe Ben Gordon, but not Ariza, no matter how much he enjoyed torching him for 50 in high school. Even if he has no intentions of leaving Cleveland — and honestly, who knows what his intentions are? — I can’t see him being that desperate as to tell Ariza that he’s not going anywhere as a sales pitch. I’m not saying it didn’t happen, it just seems fishy.

Of course, he might not have expected this information to get out via some "source." In which case, it kind of makes this commercial teasing the massive ensuing marketing campaign ring a little hollow. LeBron James wants to be a Global Icon. (His words, not mine.) So why would he risk it getting out that the upcoming 2010 sweepstakes, in which he’d be the most coveted free agent since some guy named Michael Jordan? Of course, the Knicks desperately hope things will go different with LeBron than they did with Jordan.

The point is, if LeBron really said this, and meant it, it’s a surprising misstep for an extremely savvy and image-conscious budding captain of industry. I’m a little surprised he’s shown his cards, if that truly is what he’s done here, but it’s also sending a message to the Cavs loud and clear: "We’re not good enough." If it’s that important to him to get Trevor Ariza, I wouldn’t expect him to want to stay there if he doesn’t feel that their chances have improved.

In summation, I think what you can read into this is that if LeBron feels he has a championship-caliber team around him at the end of next season, a team with a future, he probably wants to stay there. But if he’s perceiving that GM Danny Ferry can’t get the job done, you’re going to be seeing him at Marquee starting July 2010.

**UPDATE**

Predictably, LeBron’s people are now denying that he had a conversation with Ariza. So if Ariza’s people lied — which I’m not sure they did — it’d be to pump up his value and reputation by making it seem like LeBron was recruiting him. Regardless of whether its true, that would be why they leaked it. It’s not a shock that LeBron is denying it for the reasons I detailed above, that he wouldn’t want to cut out the legs from under his upcoming major media blitz.

Maybe he truly does want to stay there, maybe he wants to keep his options open. Maybe he just wants people to think he’s keeping his options open. Nobody really knows. My guess is he’s going to stay there, but there really is no way to know for sure right now.

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NBA Draft Recap: Winners and Losers

by on Jul.01, 2009, under NBA, Sports

ricky_rubio You always see articles grading each team’s draft picks immediately after the event ends. Of course, nobody really knows how good these guys are going to be until a few years from now, so these articles are mostly nonsense. I guarantee if you look hard enough, you’ll find a bunch of people who condemned the Mavs for getting Dirk Nowitzki for Tractor Traylor in a draft-day deal because they saw a European and thought soft. Similarly, there were articles exalting the Wizards for drafting the exciting potential of Kwame Brown.

The point is, it’s impossible to tell in most cases which players are the real deal and which ones are draft day pretenders. What if Blake Griffin somehow stinks? Are the Clippers still winners? He probably won’t stink, but did anyone expect Joe Smith to have a mediocre career? That said, there are some cases where we can look beyond an individually drafted player to make an educated guess on whether particular moves created winning or losing scenarios. Here are a few:

Winner: Spurs — Pretty safe bet here. Even if Dejuan Blair’s knees fall apart like "Heroes" after the first season, the trade for Richard Jefferson is a necessary reinvention for a very stale team. With Duncan, Parker, Jefferson and Ginobili on the floor at one time… well, they still probably won’t be better than the Lakers, but they’re better than they were before.

Loser: Syracuse early entrants — Paul Harris and Eric Devendorf came out with no buzz and predictably didn’t get taken. Harris was an underwhelming and disappointing college player, while Eric Devendorf was a poor man’s Gerry McNamara, except nobody likes him. If Dionte Christmas didn’t get drafted… these guys had no shot.

Winner: Shaq — He went from a Suns team on the way down to playing with LeBron. I don’t know if they get a championship out of it, but if he stays healthy, Shaq should go 20-10 easy and may be due one last All-Star berth with the King’s sweet passes finding him.

Loser: Magic — Losing Hedo and adding Vince Carter is a net loss to me. The versatile Turkoglu, who’s as good as gone, was flawless for this team and at this stage in the game is probably a better player than Vince overall. Vince needs his shots, needs to be the man. On a team with three other All-Star caliber players who are all good-to-great offensive players, will Vince start pouting? I get the point, it’s a proactive move anticipating that Turkoglu was going to bolt, but they should have just anted up to keep him. Plus, they lost Courtney Lee. Don’t sleep on Lee. Are they still Finals candidates? Sure. Would they be more so if they still had Turkoglu instead of Carter? Absolutely.

Winner: Jonny Flynn — Flynn’s a tough kid, got some skills, definitely well conditioned. But there’s no guarantee he’s better than any of the other point guards in this draft. Would you really take Flynn over Ty Lawson or Eric Maynor? Why? It was a deep draft in point guards for sure, but I think that means that there were a lot of point guards all on a similar level. Flynn was one of those, and somehow he killed it in workouts and worked his way to the No. 6 pick. Meanwhile, Patty Mills goes 55th.

Loser: Brandon Jennings and his choice in friends — First off, there’s nothing hypothetically wrong with the guy being friends with Joe Budden, who’s a respectable rapper from Jersey with a girlfriend who gets more buzz than he does. (Google her — that said, Slaughterhouse coming this summer, mark it down) But it seems like all Budden does when they talk is put Jennings down, to which Jennings responds by blasting Ramon Sessions, Chris Duhon, and particularly Ricky Rubio, which he has a tendency to do. Now Jennings didn’t know Budden would stream the entire conversation off his Web site — with friends like these, right? — but either way, you have to be responsible for the things you say. Jennings had better hope he’s good, because he’ll have to rely on himself an awful lot when he finds out he didn’t make any friends on his own team, or around the league.

Winner: Mike Dunleavy — Sometimes, good things happen to bad coaches/executives. Griffin is the one sure thing in the draft and is sorely needed by a franchise that hasn’t had a lot of good things happen to them. That said, they’re still the Clippers. You have to think they’ll botch it. And Griffin would have likely wanted to go anywhere else.

Loser: New Wolves mastermind David Kahn — So he traded Mike Miller and Randy Foye — two useful players — for the No. 5 pick, and took Ricky Rubio, who’d rather go back to Europe than live in the Minnesota tundra. Even if he took him because he had the most value at that spot, wouldn’t he have been better off just drafting a useable player at that spot? If Kahn truly wants to wait for Rubio, that’ll be a long two years. And the worst part of this whole thing is that the last thing you want to do when taking over is remove all confidence from your fan base that you truly know what you’re doing. Kahn will have his work cut out for him to change that.

Winner: TruthBegins.com NBA Draft Preview, picks 1-12 — We hit 8 of the first 12 here on the site and were flying high. I don’t think anyone else had Jennings going to the Bucks, but the way things work out, if you hit a few picks in a row, it’s like dominoes falling down.

Loser: TruthBegins.com NBA Draft Preview, picks 13-30 — …but if you miss a few picks in a row, you lose those guys for later in the draft and it mounts on you. The only pick we hit after No. 12 was Jeff Teague to the Hawks at No. 19, though we missed by one pick on Suns/Earl Clark and Kings/Omri Casspi. Still, 9 out of 30 is probably on the high end for an unpredictable (read: weak) draft. Next year, we’re aiming for at least 12.

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NBA Draft Preview: Griffin and Friends

by on Jun.25, 2009, under NBA, Sports

jennings Here’s a mock for one of the weakest drafts in years. It’s essentially a three-player draft — or a one-player draft, if you don’t think that Hasheem Thabeet and Ricky Rubio are for real, and one could make a very convincing case that neither is. The draft is loaded with point guards, and none of them are guaranteed to be that much better than the guys currently starting in the league. Proof positive is Stephen Curry, who is highly coveted, and yet is no sure bet. Jonny Flynn might go No. 4 tonight. No. 4 last year was Russell Westbrook, head and shoulders above him. No. 4 in 2003 was Chris Bosh. That said, it might end up being better than the draft two years ago, so at least that’s something. Away we go:

1. Clippers: Blake Griffin, PF Oklahoma – For the record, I’m not convinced Griffin will be a great NBA player, at least not right away. Witness two big forwards’ final years in college:

Player 1: 22.7 PPG, 14.4 RPG, 2.3 APG, 1.1 SPG, 1.2 BPG, 65% FG, 59% FT
Player 2: 26.2 PPG, 12.4 RPG, 1.2 APG, 1.3 SPG, 1.6 BPG, 53% FG, 77% FT

Player 1 is Griffin. Player 2 is K-State’s Michael Beasley, who couldn’t hold down a starting job with the Heat and averaged about 14 and 5. Beasley had some big games in the playoffs – and some very small games – and will almost definitely round into a solid player. But the Clippers aren’t getting Tim Duncan – i.e. an instant impact – here. And coming to that team, with their horrendous owner, is not the best environment in which to succeed. Blake’s going to be a good player, but this isn’t like getting the No. 1 pick and drafting LeBron.

2. Grizzlies: Hasheem Thabeet, C Connecticut – I’m just not sure what kind of player you think you’re getting here if you take him. Is he going to score? Almost definitely not. So you’re hoping for Dikembe Mutombo, but you might get Theo Ratliff, or worse, Michael Olowokandi. If Greg Oden is having the trouble he is, how will Thabeet do? Plus, he didn’t want to work out for them, or for anyone, and likely doesn’t want to play in Memphis. This smells like a trade with Rubio the main prize.

3. Thunder: Ricky Rubio, PG Spain – I don’t know why people don’t like Rubio. He thrived in the Olympics (watch in HQ, but mute Franz Ferdinand), and he’s young enough that he could end up developing into the best-case scenario, Steve Nash. Or he could be Beno Udrih, which is a worst case. Regardless, I think there’s a very good chance he turns into a very productive player, he’s used to playing against top competition and he’s marketable. If the Thunder end up with him, they wait until Russell Westbrook, Kevin Durant and Jeff Green are ready to win, and off they go. But I suspect their interest in him is an attempt to generate a trade, most likely with Minnesota, where they’d move down and take Harden, probably a better fit.

4. Kings: Tyreke Evans, PG Memphis – Everyone’s saying that the Kings love Jonny Flynn, but Evans was physically superior in their workout. Personally, I think Evans is going to be a significant NBA player despite not being a true point guard. One need only look at what he did in the tournament to know that he’s a true talent and a future leader. I like him a lot more than Flynn.

5. Wolves: Johnny Flynn, PG Syracuse –The Wolves have let it float that they like Flynn. I’ll take them at their word and figure that they’re going to reload their backcourt, but it’s hard to see them having traded up for Flynn. I think they were banking on either Evans or Rubio. That said, Flynn’s stock has soared, he showed his toughness and talent in the Big East Tournament, and he reasonably could be the pick here. Or, they could go with Curry, who most think is a better player, though not a true point guard.

6. Wolves: James Harden, SG Arizona State – In a draft loaded with point guards, he’s the best swingman. Since the Wolves gutted their backcourt to get these two picks, here’s saying they reload if they end up having to stay here. Athletically, he’s unimpressive, but he knows how to play. They obviously still want to attempt to move up for Rubio, though, so a lot can change.

7. Warriors: Jordan Hill, PF/C Arizona – This team sorely needs a point guard, unless they’re sold on Monta Ellis at the position, which I doubt they are. Hill is a lot like Anthony Randolph, who Don Nelson soured on for no apparent reason as he’s wont to do. No matter – after watching Channing Frye flame out, I wasn’t high on Hill, but I hear he’s killing it in workouts. If he doesn’t go here, the Knicks would almost certainly take him at No. 8. Drafting him would allow them to trade a power forward for a point guard as well. Just because they need a point guard doesn’t mean they draft one.

8. Knicks: Stephen Curry, PG Syracuse – And the Knicks get their man. I do think he’s almost a lock to go before this, but I’m having trouble figuring out where someone would take him. I like Curry a lot, I’m just not sure if he’s going to translate on the next level. He’s a good shooter, can handle and pass, and he has experience leading a team. But he has a frail body. Regardless, there are a lot of teams that like him, his rise has been meteoric and he’ll probably be solid. I do believe that the Knicks will end up with him by hook or by crook – even if they have to trade. If Curry, Evans and Hill are all gone, they probably don’t get Flynn, opting for Gerald Henderson.

9. Raptors: Demar DeRozan, G/F USC – Provides athleticism and toughness the Raps sorely need, with Andrea Bargnani and Jose Calderon providing none. Personally, though he’s a project, I feel he’s a pretty good bet to do something at some point.

10. Bucks: Brandon Jennings, PG, Italy – I don’t like this guy at all in terms of personality. And this pick would definitely be Flynn if around, but he could go as early as No. 4 to the Kings. Jennings called out Rubio and basically said he was a fraud. What the hell has Jennings ever done? Rubio only held his own against Chris Paul and Jason Kidd in the Olympics. You’re looking at Stephon Marbury Version 2. However, some say that in a few years, his talent could be off the charts. Time will tell.

11. Nets: Terrence Williams, SF, Louisville – Williams seems like a Richard Jefferson type. He won’t go lower than No. 12 to the Bobcats, but would fit in well with a young nucleus of Devin Harris, Brook Lopez and, well, Vince Carter (who’s not so young and whom I expect to be traded at some point this season).

12. Bobcats: Gerald Henderson, SG, Duke – I’m not sure he’s ready to step in and be a big star right away, but with Raja Bell injury-prone as usual, they need to build up that position. And Henderson is a potential star – many compare him to Dahntay Jones, but he’s a lot more skilled than Jones while being just as explosive. Michael Jordan would get a kick out of taking a Duke guy, especially one who has the athletic gifts he values.

13. Pacers: Jrue Holiday, PG, UCLA – I was surprised that he wasn’t better in college, but the tools are there. The only problem is that you’re drafting a player that averaged under 9 PPG in college. No matter, he’s a big lead guard who plays good defense, and I think he could be good in time – not right away. Definitely still a possibility for the Knicks, who have considered him extensively.

14. Suns: James Johnson, PF, Wake Forest – Could go as high as No. 9, to the Raptors. If Toronto didn’t have such a need at the wing, I’d say he would just go there. If Jennings is there, the Suns probably take him as a potential successor to Nash. Could there be a bigger character dropoff? I like Johnson as a player but I’m unclear as to whether he has NBA athleticism, though his handle is good. Earl Clark and Austin Daye are possibilities – they’re all being considered right around this range.

15. Pistons: Earl Clark, PF, Louisville – Is it any wonder Louisville was as good as it was this season, with Clark and Williams? Clark could be a player in the Tayshaun Prince mold in terms of versatility and shooting ability. Consider me a fan.

16. Bulls: B.J. Mullens, C, Ohio State – If Henderson slips, he’s probably too talented to pass on. But it’s unlikely he gets past the Nets and Bobcats. Lots of rumors about Mullens having a promise at this pick, from either the Bulls or someone trading here. Nothing I dislike more than a project center, with the exception of Andrew Bynum, who I adored coming out of high school. They could also look at DeJuan Blair here.

17. 76ers: Tywon Lawson, PG, UNC – Andre Miller is as good as gone. The only thing that would prevent this pick would be Lawson going before this, as a lot of teams are high on him. It’s weird, he doesn’t seem to have an NBA body, but he’s fast and has killer instinct. Probably the most ready-made point guard in the draft.

18. Wolves: Sam Young, SF, Pitt – Most have him going later, but they need a versatile small forward type to fill in after dealing Mike Miller, and presumably they’ve already addressed their backcourt. Athletically, I’ve never been impressed with him, but he’s probably going to be at least a solid player on the next level.

19. Hawks: Jeff Teague, PG, Wake Forest – A few years back, they passed on a speedy Wake Forest point guard – Chris Paul – to pick Marvin Williams. Let’s not make the same mistake, huh guys? Mike Bibby isn’t getting any younger.

20. Jazz: DeJuan Blair, PF, Pitt – Anyone who saw him decimate Hasheem Thabeet knows he gets the most out of his physical attributes. Personally, I think he’s too slow and his knees scare me, but there’s no question he has the potential to be a beast.

21. Hornets: Tyler Hansbrough, PF, Hornets – I get the feeling they’d prefer Blair, since he’s tougher, but anyone who saw Hansbrough stalk around with his bloody nose after Henderson whacked him in the face knows he’s got toughness. The only question here is whether he can mount an offensive game in the pros with sketchy athleticism, but he has a motor and can rebound with the best of them. This is probably about his floor, but his ceiling is much higher in this draft.

22. Blazers: Omri Casspi, SF, Israel – They moved up two spots, apparently to take this guy, who the Kings had supposedly locked in on. With a loaded roster, you probably won’t see him for a while.

23. Kings: Austin Daye, F, Gonzaga – Excellent shooter for his size, but very unpolished. The Kings are rebuilding anyway, so why not get him and wait it out? Reminds me of Boris Diaw, not a bad thing.

24. Mavericks: Eric Maynor, PG VCU – Seems to be their major need with Kidd ancient. There’s no guarantee that any of the guards ahead of Maynor – Flynn, Holiday, etc. – will be any better than he’ll be.

25. Thunder: DeMarre Carroll, PF Missouri – The Thunder have a lot of good things about them, but they could use some fresh blood down low.

26. Bulls: Chase Budinger, G Arizona – I think I’m a bigger fan of this guy than most, but I think he’s a winner and would be good to have on any potential playoff team.

27. Grizzlies: Taj Gibson, F USC – Overshadowed by Demar DeRozan, but could round into a decent player.

28. Knicks: Danny Green, SG UNC – All indications are that the Knicks are going to buy this pick, in which case I think they go with the athletic Green, who should pray that he ends up playing in this system.

29. Lakers: Nick Calathes, PG Florida – He’s already overseas, so they’d save money and be able to bring him in later on, when Derek Fisher is closer to retirement.

30. Cavaliers: Darren Collison, PG UCLA – After a rough postseason for Mo Wiliams, the Cavs could get this underrated guard to help fill in some depth.

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Reply Hazy, Try Again

by on Jun.12, 2009, under NBA, Sports

Kobe_Lebron_Puppets It’s time to look back at my NBA Playoffs Crystal Ball to see how well my predictions fared.  Flashback a few weeks to the 2nd round.  Much like everyone outside the Rockets’ locker room, I underestimated Houston’s ability to score points without Tracy McGrady and Yao Ming in the lineup.  Shane Battier and the undermanned Rockets demonstrated a tremendous amount of heart in pushing the Lakers to a Game 7.  This series featured the most intriguing offense-defense matchup (Kobe vs. Shane) of the playoffs and was probably the second most entertaining series, following the ridiculous Bulls-Celtics matchup in the opening round where nearly every game went to OT on clutch-shooting heroics.  All that said, I’m going to take a point here since I did predict the Lakers advancing.  Ditto for the Nuggets blasting the Mavs, the Magic taking out the Celtics, and the Cavs beating the Hawks.  (OK, maybe I should only get a half point for each of those since they were relatively obvious picks.)

Moving on, let’s see how I fared in the next round.  While I correctly picked the Lakers to advance past the Nuggets, the Nuggets proved substantially less threatening than I originally thought.  I also predicted that LeBron and the Cavs would steamroll the Magic on their way to the NBA Finals.  Someone forgot to send the Magic the script.  The Magic 3-point sharpshooters were on target in this series, and I was particularly amazed at the relative ease at which the Magic dispatched the Cavs.  So much for my recommendation to “safely pencil” LeBron into the NBA Finals!

And just like that, the NBA viewership was denied the ultimate Kobe-LeBron showdown.  Fortunately, we do have the Nike commercials featuring Kobe-LeBron puppetry hi-jinks, so all is not lost.  For the most part, the Magic have proven worthy championship opponents, but after falling in overtime last night, I think most of the suspense in this series is now gone.  In the end, my final prediction will hold true, as Kobe raises a 4th Larry O’Brien trophy over his head.  Lakers in 5.

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My NBA Playoffs Crystal Ball

by on May.10, 2009, under NBA, Sports

Bloody_Battier I started this post Friday night / Saturday morning after the Lakers took out the Rockets 108-94 in Game 3.  After watching the Magic take a 2-1 series lead earlier in the night, and watching LeBron continue to dominate the day before, I pretty much saw everything I needed to put my predictions in print.

However, for the sake of journalistic integrity, I decided not to post this article until I also saw Game 3 of the Nuggets-Mavericks series.  Well, waiting one more day took a lot of the suspense out of these predictions!

In that one day, the playoff picture became much clearer in two ways:

  1. Yao Ming broke his left foot and is out for the remainder of the playoffs
  2. The NBA refs missed the Mavs “foul-to-give” prior to Melo’s game-clinching 3-pointer

Both series are now over.

When Tracy McGrady went down earlier this season, Houston completely restructured their offense to flow through Yao, and the center flourished in his expanded role.  Without Yao and T-Mac, the Rockets simply do not have the offensive firepower to stay with the Lakers.  As much as I love Shane Battier and the Rockets, and I was really REALLY looking forward to an epic 6/7-game series featuring the Kobe-Shane offense-defense battle, this series is now finished.  The Rockets might be able to ride home court emotion to a win today, but it is far more likely that their Game 1 victory becomes the Rockets last win this season.

The Mavs showed great potential in their opening round dismantling of the Spurs, and I was fully expecting the Mavs to make the Nuggets series competitive yesterday.  And they did, until the waning seconds of Game 3.  In fairness, this loss can’t be pinned on the refs.  If Antoine Wright correctly wraps up Carmelo with his arms, as all players are taught to do in foul-to-give situations, then the refs are a non-story today.  Furthermore, even if the refs called the foul-to-give, the Nuggets would still be in-bounding the ball with ~4-5 seconds on the clock, depending on which of the two missed calls the refs whistle, and it is certainly possible that the Nuggets hit a similar shot to win the game. Regardless, the bottom-line here is that the series stands at 3-0, and the Mavs are finished.

Same 3-0 logic applies to the Cavs series, although this series was over at 0-0 once LeBron walked onto the court.

And without Kevin Garnett powering the Celtics, they’re going down to the Magic in six.  The Celtics gave us a great series against the Bulls, but Dwight Howard and the 3-point shooting Magic are going to be too much for the Celtics too overcome without KG.

That sets up an interesting Lakers-Nuggets battle out West, and a less-interesting Cavs-Magic series in the East.  It’s obvious that LeBron is on a mission and we are all witness.  While the Cavs will get tested (i.e., lose a game, maybe two) in this series, you can safely pencil LeBron and the Cavs into the NBA Finals.

Out West, the Nuggets are going to prove to be a dangerous opponent for the Lakers, particularly if the Cavs quickly dismantle the Magic and the Lakers start to look ahead to their much-hyped Finals opponent.  The Nuggets are surprisingly deep, and if Dahntay Jones can apply similarly effective Battier-like defense on Kobe, the Nuggets will have a fighting chance.  In the end, the Nuggets series will prove to be the Lakers “test of will” that the Rockets series should have been.  Lakers in 6.

Now, the ultimate showdown: Kobe and the Lakers vs. LeBron and the Cavs.  An NBA fan’s dream match-up!  (Not to mention the NBA execs – imagine the ratings for this one!)  I’ll save the more in-depth analysis for when this series actually comes to fruition, but in short, I expect the Lakers supporting cast to be too much for the Cavs.  LeBron might average a whooping 37-12-9 in the series, and likely outduel Kobe in the process, but can his teammates keep up with the Lakers’ Gasol, Bynum, and Odom?  I don’t think so.

LeBron vs. Kobe.  Lakers vs. Cavs.  An epic.  Lakers in 7.

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